Favorable natural conditions for fruit growing, ongoing education and support for fruit growers, keeping abreast of modern technologies and a high level of employee training are crucial to maintaining the quality of our products.
The fruit from the Zlatibor region is known for its high quality. It is grown in favorable climatic conditions at 600 to 1200m above the sea level, in an ecologically clean area. The use of the IQF freezing tunnel and the application of laser technology in the process of fruit selection, as well as various packaging options help to keep the natural quality of fruit while providing customers with a wide variety of products on offer.
The entire production process is performed in an accordance with integrated management standards of food quality and safety (HACCP, BRC, IFS). The agricultural production conforms with the requirements of GLOBAL GAP standards. The products are also certified in accordance with the requirements of KOSHER standards
In addition to that, the production facilities, sales, export and import of frozen fruit as well as the Company’s own raspberry fields have been certified according to Serbian organic standards, EU organic standards, NOP and KRAV.